
Timing is everything for a brand like Paw Patrol, and Dodge, who’s also head of Spin Master’s entertainment division, has been counting on 2021 as the year her company breaks new ground in cinemas.
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While those box-office figures are certainly less than the film would’ve raked in during non-pandemic times, it’s still a significant chunk of coin for a movie that’s expected to find a long life in the global market, DVD sales, digital downloads and, of course, in stores, thanks to a line of companion toys and merchandise. That added to its total accumulation of US$13 million across North America through Sunday. “It is about the film - and getting the film out in the right way in each territory.”Įven if some families decided to sit out its theatrical release, “Paw Patrol: The Movie” pulled in an estimated $1.95 million in ticket sales across Canada on its opening weekend, according to Comscore data provided by Elevation. “We want to make sure every child that wants to see the movie has access to the movie,” producer Jennifer Dodge said a few days before the streaming confusion erupted.

And by many accounts, parents say their children have been counting the days until the film’s release as if it were Christmas morning. Kids don’t just love the series, they’re obsessed with it. Perhaps turbulence around the Paw Patrol movie would’ve gone mostly unnoticed if it weren’t for the franchise’s incredible success. It was, but only south of the border, while Elevation has yet to reveal a Canadian date for at-home rentals. distributor touted the film as being available to stream on Paramount Plus. Outside cinemas, a confusing message fed to social media by its U.S. In Canada, “Paw Patrol: The Movie” opened exclusively in theatres under distributor Elevation Pictures, a rollout that was met with mixed reactions from parents who’ve been cautious about returning to the multiplex with their unvaccinated kids. But it couldn’t have arrived at a more difficult time for the North American box office as the Delta variant wreaks havoc on ticket sales. Six years in the making, with a cast of celebrity voices and a $36 million budget ($26 million after Canadian tax breaks), the Paw Patrol movie is a super-sized effort in every way. The arrival of “Paw Patrol: The Movie,” which opened last week, is another major flex in the Toronto-based company’s aspirations to grow beyond the aisles of retail stores and become a respected Hollywood player.

In the years since its 2013 debut, the vibrant cast of computer-animated search and rescue dogs has gripped a generation of children and sent the financial results of toymaker Spin Master sky high, catapulted by parents’ pocketbooks.

TORONTO - Few Canadian brands have achieved global domination quite like the puppies of Paw Patrol and after the billion-dollar franchise conquered toy stores and television, it’s making a bid for one of the final frontiers of kid’s programming - the screens at your local multiplex.
